Dan Wieden: Creativity Builds Brands

In the recent documentary, “Art & Copy,” giants of the advertising biz tell you how they think, how some of the all-time great campaigns came about, and more. One of the giants is Dan Wieden, co-founder of creative shop Wieden & Kennedy, Nike’s “Just Do It” agency. This clip is not from the film, it’s from an older version of the agency’s website.

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