What I love about this job
Learning is, and always has been, my thing. I love what I do because every new project teaches me new things.
For instance, one of my recent projects was doing a trade mag ad for a new client, Creative Displays. I knew only as much about Christmas lights as the average Wal-Mart shopper browsing the holiday kitsch aisles. But on this project, I learned that LED Christmas lights are the big thing now. For several good reasons.
LEDs are brighter (much brighter!) than the old bulb lights. Not only that, but they last a heck of a lot longer. The ones my client sells are rated at 50,000 hours. They use much less energy than traditional bulbs. Finally, you never have to replace burned-out bulbs. Hence, my headline, “Beat Christmas Burn-Out!” So what’s not to like?
Creative Displays imports LEDs and all other kinds of Christmas lights from China (where everything is made these days, let’s face it) and sells them at wholesale prices. Most customers are municipalities, shopping centers and retailers. Their catalog is overwhelming in the choices it offers. Kinds of lights I never heard of before.
When I was a kid, you had your basic colored bulbs, and you had your long, slender bubble lights (my favorites). Bubble lights disappeared for years and years, much to my dismay, but they’ve reappeared the last decade or so. Boomers crave the decorations they loved as kids.
Seriously, if you need Christmas lights, go to Creative Displays. I think you’ll be amazed.
