Freelance Writer Files: Helping Small Biz Clients

Back in my agency days, our clients were large corporations who had CFOs and accounting departments taking care of their books. Today, as a freelance writer in Kansas City, I’m often trying to help small business owners whose staff is limited to a handful of people. And maybe they don’t have an accountant, or even Quickbooks to keep them on track.

When small business owners ask me, “Can you give us a business plan?” I have to say, “That’s not my specialty,” and refer them to the Kansas Small Business Development Center. There’s one office located at Johnson County Community College, in case you’re interested.

The KSBDC is a largely unknown entity funded by the State of Kansas specifically to help small businesses get their act together.

They have counselors and advisors there who can help you see where you are, where you want to go, and how to get there. Their help could range from helping you create a business plan to figuring out how to drive more traffic to your website.

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I’ve referred two small business owners there. One has gone to classes there to learn about business plans, marketing his business, and more. The other is still too busy doing his own business to take time out and go to the KSBDC for advice.

That’s a problem for small business owners. Many are not only doing whatever it is their business is about, but also trying to run their business, from accounting to maintenance to marketing.

I can’t help you with accounting or maintenance, but I can help you find the right person to help you with them. I know a QuickBooks pro, for example, who helped one client see the financial landscape of his business for the first time in 15 years.

Small business owner raising "Help!" sign.

Small business owners, you've got enough to do. Let me give you a hand with marketing.

And as far as marketing your business goes, if you’re a small business person, that’s just one thing at which you’re not a whiz that you may be trying to do yourself. You justify it by saying if you do it, it won’t cost you money. But is that really true?

If you generally charge clients $75 per hour for a service call (let’s say), and you spend five hours on a marketing effort, well, you’ve just cost yourself $375!

Why not let me help you with advertising, Web copy, brochures, or any other marketing effort you need? When you pay me the $75, you can be out earning the money to pay for it. And you’ll be a lot less frazzled by trying to do something that isn’t second nature to you.

If I can help you with writing, strategizing, researching or implementing your online, print or broadcast marketing plan, just give me a call at 913.236.7595. I’ll be glad to meet with you and see what you need and find a way to get it done.