Liz, I find your corrections amazing, very detailed, and so critical to me presenting an intelligent article. I like your side notes also as it makes me rethink any assumptions I might have written late at night. Thanks again for all your help!
It’s always nice to be appreciated.
Once, I worked for an ad agency that had a regional KFC organization as a client. We did all kinds of collateral for them, including window signs. The production manager, Wanda, put one that had just been printed in quantity (500 or so) up on the glass wall separating her office from the front lobby. As I was walking by it, I stopped in my tracks. It read:
Chicken and Bisuits
Nobody had proofed the copy. There was so little of it, the production manager probably didn’t think it was necessary.
I asked her, “Wanda, what are ‘bisuits?'” She looked up and asked, “What?” I said, “Well, I wondered what a ‘bisuit’ is. ‘Cause they’re selling them at KFC for $5.99.” I pointed at the sign. It took a few seconds for the penny to drop, and then, Wanda gasped and nearly fainted. A very cost-conscious person (a skinflint, actually) she was, and now she realized the agency would have to eat the cost of re-printing 500 window posters, this time touting Chicken and “biscuits,” not “bisuits.”
Not proofreading can cost you money! Far more than hiring me to do it for you.
Hire a professional to make sure your print or Web text is okay before you publish it. Ads, brochures and Web articles need to be grammatically correct, easy to read, and properly punctuated. If they are, you’ll look professional. If not, well… it could mark you as very unprofessional, and even unintelligent. Is it worth it to hire a proofreader/editor? You be the judge.