Liz has written print, broadcast and Web copy for major agencies in Kansas City and Omaha. Over the course of her career, she has written copy for everything from bus benches to TV spots to retail ads to jingles to training videos, plus trade articles, human interest stories, short stories and more.
After graduating UMKC with a B.A. in Communication Studies (Radio & TV Writing/Production), Liz worked for a company that handled new product development, positioning and advertising projects for many national advertisers. Clients included R. J. Reynolds, Wesson, Chesebrough-Pond’s, Male Jeans, Payless Shoes, Hardy and Jarman Shoes, McNeilabs Tylenol Division, and LaMaur, Inc. (Style Shampoo).
That early, invaluable positioning and branding education is evident in all of Liz’s work. See the Micro Motion pieces in her print portfolio. The multimedia corporate repositioning/new product introduction campaign earned an amazing 1400% ROI, set the creative template for subsequent successful product roll-outs, and won a Silver Omni.
Liz has written results-oriented advertising copy for all media: print, broadcast, video and Web. She is proud of the Omnis, Addys, IABC Silver Quills, Pinnacle Awards, Best of Show and other awards she’s won. But she’s prouder of the exceptional results she’s helped clients achieve.