Liz Craig, Writer

It is during our darkest moments that we must focus to see the light.
– Aristotle Onassis

Take a look here.

On the TV spots, I acted as writer/producer. On the Applebee’s projects, I was the writer for training videos for greeters, managers, hosts, servers, bartenders and chefs. I was casting director for one campaign.

Look, Ma -- I'm on TV!

There’s other stuff on the Portfolio page, too: print, radio, a few articles, and a personal slide show, “Portrait of the Artist as a Young Music-Lover.”

With a little help from my friends (art directors, designers, video shooters, Web experts, talent agencies and others), I can assist you with any advertising project you can imagine, from trade show booths to videos, from radio spots to print ads, from websites to social media marketing.

If you have a project coming up, please feel free to give me a call at 913-236-7595 or email me at liz@lizcraigwriter.com. Let’s chat.

If there is any field that inspires irreverent humor, it’s advertising. Here’s a pretty good joke I came across today:

A guy from KFC arranges to visit the Pope. After receiving the papal blessing, he whispers, “Your Eminence, do we have a deal for you. If you change The Lord’s Prayer from ‘give us this day our daily bread…’ to ‘give us this day our daily chicken…’ we will donate $500 million dollars to the Church.” The Pope responds saying, “That is impossible. The Prayer is the Word of the Lord and it must not be changed.”

“Well,” says the KFC man, “we are prepared to donate $1 billion to the Church if you change the Lord’s Prayer from ‘give us this day our daily bread…’ to ‘give us this day our daily chicken…” Again the Pope replies, “That is impossible. The Prayer is the Word of the Lord and it must not be changed.”

Finally, the KFC guy says, “This is our last offer. We will donate $5 billion to the church if you change the Lord’s Prayer from ‘give us this day our daily bread…’ to ‘give us this day our daily chicken…’” and he leaves.

Next day the Pope meets with the College of Cardinals to say that he has good news and bad news. “The good news is that the Church has come into $5 billion.” “The bad news is that we are losing The Wonderbread Account.”

More ad humor here.

“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”

– Helen Keller