What you’re saying here is very, very important. It is amazing to me the number of potential clients who think that the fault (or solution) lies in a few words here or there, or that business will start booming if they just create a blog or Facebook page or begin Twittering more often.

As communicators, we know what words can and can’t accomplish; and we know that the words in someone’s business plan or strategic plan need to come before, er, you float anything in public.