Marketers Can (Literally) Read Your Mind
The fantasies of 50s sci-fi are coming true! I’m wearing a lead helmet from now on.
Brain thinking of Cheetos. Mmmm.
DUKE (US)—A new generation of marketing experts may be able to test a product’s appeal while it is still being designed using advanced techniques to see the human brain in action.
So-called “neuromarketing” takes the tools of modern brain science, like the functional MRI, and applies them to the somewhat abstract likes and dislikes of customer decision-making.
