Kansas City Freelance Writer Liz Craig

Sock monkey and his friends take a fun-filled road trip from Las Vegas to NYC in a new Kia Sorento. Love the sock monkey riding a mechanical bull and getting a tatto sewn on. Music is by The Heavy, “How You LIke Me Now.” The spot’s humor drives home the selling message: Hey, you can cut loose and have a ball when you have a 2011 Kia Sorento! Imagine it targets older teens or early 20s, though almost anyone this side of 70 would enjoy the fun these toys are having.

Another 2011 Sorento ad features a family traveling through a forest mysteriously furnished with framed family photographs, furniture and fixtures. Tag line: “Feel at home wherever you go.” It’s okay but much more laid-back than the monkeyshines spot. Aimed at families with kids, apparently.

What about the sock monkey spot? How you like it now?

Tags: advertising, best commercial this year for Kia, effective advertising, effective Tv advertising, experienced copywriter, freelance copywriter, freelance writer, Kansas City freelance copywriter, Kia sorento TV spot, Liz Craig Writer, sock monkeyshines, strategic advertising, TV advertising, Unique Selling Proposition, what's in it for the customer, WIIFM

This entry was posted on Sunday, March 21st, 2010 at 12:37 pm and is filed under Advertising Related. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.