Do you write thank-you notes to your customers?
Do you write thank-you notes to your customers? Even if you’re sure they’re going to stay with you because they’ve ordered from you like clockwork every week or month forever? If you’re not showing them the love, you ought to, because it can multiply your customer list. Here’s how. In a personal experience that happened just today.
I order printer ink cartridges from LD Products. After researching prices online, I found theirs were the best around, so I’ve stuck with them for years, like bubble gum in hair. IOW, I’m an extremely loyal customer.
It doesn't have to be fancy.
A lot of companies take my business for granted. They might send me notices about special deals (LD does that), but they might be too lazy or unconcerned about retaining my loyalty to ever write and say “thank you.” But LD did just that today. Here’s their e-mail copy:
Dear Liz Craig,
We’d like to take a moment to thank you for ordering your printing supplies from us, here at LD Products. Please know that our appreciation doesn’t end with your purchase. We are 100% committed to providing you with the best Customer Service possible. Should you need anything, whether you’d like assistance installing your cartridge or toner, or you just have a simple question — we would be absolutely delighted to hear from you.
For any product related calls, including installation please call our ink and toner specialists in customer service at 888.321.2552 for quick and friendly answers. For any other questions you can reach a live person by phone at 888.321.2552, Monday through Friday, 7AM – 6PM PST and Saturday 8am to 4pm
If you have a friend or colleague who would also benefit from our great prices, high quality ink then please let them know about our site, LD Products.
Send to a friend [LINK]
Thank you so much, and please feel free to contact us any time there is something we can help you with.
Sincerely,
LD Products Customer Service Team
888.321.2552
info@ldproducts.com
Isn’t that cool? It gave me a little warm feeling. Their punctuation wasn’t the best, but that’s not important. Their thank-you sounded sincere. Now, not only am I going to keep on buying from LD Products, but I’m also going to recommend that my friends do so, too. I want others to have the same good experience I’ve had with this company.
See the power of a thank-you? In this rushed, impersonal, gimme-gimme world, it’s nice to feel appreciated, even in an e-mail from a company you do business with, don’t you agree?
If you need thank-you notes, blog posts, e-newsletter copy, or any other kind of writing done to secure the undying loyalty of your customers or clients, give me a call. I’d be glad to help you show them the love that keeps them coming back for more.
