I just saw an article entitled, “How to Create a Brand Symbol.” Maybe they meant “logo,” but I didn’t read it, so who knows?

Thanks for your comment. Your comment, “We tell people what we want them to know…” reminds me that we can hide behind e-mail and text messages, but in person, our faces and body language reveal things we might be trying to hide. Yes, much more comfortable hiding behind words without subtext.

Best,
Liz

A lot of social media that people forget about is the SOCIAL part. We are able to sit at our desk, a coffee shop, even a park if you can grab some wifi and be able to “attend” live events. The social part is missing. We can talk to people online and get to know them but adding a face to face just deepens the relationship.

We tell people what we want them to know and it is so much easier when we are online as we are able to respond when we like but when we are in front of someone and really get that feeling of trust there is a conversation shift to learning a lot more about people.

Great article and as for the personal branding spokesperson – so yesterday. Love the reminders of the spokespeople for brands. I do not think though that we have seen the last of brands spokespeople, characters, etc. though.

@SuzanneVara