Why you don’t see want ads for a “copywriter” now
I’ve puzzled over this for quite some time and finally figured it out. The term, “copywriter” is obsolete at most companies. The new term is “content creator.”
Not sure I like it. Sounds like somebody who creates something you weigh by the pound, like chicken livers.
“So what am I, chopped liver???”
No, these days, I am a “content creator.” I just finished creating some for my best client’s corporate website. Once the site goes live, I’ll let you know.
I imagine the term “content creator” was created by Web techs who only know there’s a hole in the Web design that needs to be filled. Copy? Oh, sure. Or a graphic, video clip or an affiliate ad. Whatever’s handy. Before someone chews my face off for putting down those marvelously smart beings who know their way around a motherboard and other things I don’t even know names for — I am not putting them down. They have their departments, and copy– I mean, “content creators” have theirs. They’re different departments, but when they mesh harmoniously, the results are very cool.
But copy is important. The information, the language, the connotations and denotations of the words, the way an idea is presented, and on the Web, especially, the brevity. Knowing how to use language effectively is the job of a copywriter, whatever new descriptor is in style at the moment.
Shoot, I’ve spent lots of time getting to the top of the Google rankings when you search “Kansas City freelance copywriter.” Now should I start at zero with “Kansas City freelance content creator?” Hmm. It doesn’t exactly sing, does it?
Is that like accomplishments now being called “core competencies”? There’s a change I loathe!
Liz, you’d sing no matter what you called your biz.
The one I hate is “skill sets.” Thanks, Lori. You’re so nice to say that!