Kansas City Freelance Writer Liz Craig

Here’s a brief, but excellent article from the Marketing Profs.

The article points out that although most marketers know that customers/clients make decisions based on emotions (where some products/services are concerned), most don’t try to forge a relationship with their target audiences.

They’re leaving out a vital component in the selling process these days.

Here’s a bit from the article:

Asked about what constitutes an emotional connection, marketers cite the following:

* Customers telling others about the brand via word-of-mouth: 78%
* The values of the brand are similar to my own: 78%
* Using the brand makes me feel good: 75%
* Customers telling others about the brand via blogging and other online activities: 61%