Kansas City Freelance Writer Liz Craig » reading your mind http://lizcraigwriter.com/blog Advertising and marketing consultant. Web, print, video and lots more. Call 913.236.7595 now! Follow me on Twitter @LizCraig2. Sat, 28 Jan 2012 20:39:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Marketers Can (Literally) Read Your Mind http://lizcraigwriter.com/blog/2010/03/09/marketers-can-literally-read-your-mind/ http://lizcraigwriter.com/blog/2010/03/09/marketers-can-literally-read-your-mind/#comments Wed, 10 Mar 2010 04:50:56 +0000 liz http://lizcraigwriter.com/blog/2010/03/09/marketers-can-literally-read-your-mind/

The fantasies of 50s sci-fi are coming true! I’m wearing a lead helmet from now on.

PET_Normal_brain_1

Brain thinking of Cheetos. Mmmm.

DUKE (US)—A new generation of marketing experts may be able to test a product’s appeal while it is still being designed using advanced techniques to see the human brain in action.

So-called “neuromarketing” takes the tools of modern brain science, like the functional MRI, and applies them to the somewhat abstract likes and dislikes of customer decision-making.

[Read more here.]

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