Web and print writing that works for your business.

Process

Marketing success is built on a sound strategic foundation.
foundation

Here’s the process you and I will use to build that foundation.

1. First questions

Learning the basics about your business, your market, your product or service, and the business situation that’s driving the marketing campaign.

The answers lay the groundwork
for informed strategic planning …

2. Marketing strategy

Identifying your target audience, your marketing objective, the unique benefits of your product or service, the most effective media, and your measure of success.

… which forms the basis of
a well-crafted …

3. Creative strategy

Determining positioning, audience attitudes and beliefs, desired take-away, and reasons for the audience to believe your advertising message.

4. Creative execution

Contact me to get started now! 913.236.7595