You’re killing me here. When I visited your site today, it was more painful than when I had my wisdom teeth pulled. At least the oral surgeon gave me IV Valium. Listen, no offense, but here are a few reasons why I hate your website:
• You really used white text on a black background?
Ow, my eyes! Do you realize it’s 30% harder to read text on the Web than it is in print? Especially reversed-out type.
• And you made the text 8-pt. type?
On some planet, everybody has magnifying vision. But not on this one.
• Are you thinking you can write?
Your text is so ungrammatical and poorly spelled and punctuated … wait, are you from a foreign country?
• Are the colors meant to “sizzle?”
In your graphics, the old blue and red side-by-side thing creates movement, but not in a good way.
• And those Flash graphics. Cool, but what do they MEAN?
Just because you can do something, it doesn’t mean you should.
• Why can’t I change the size of the page?
Maybe because you didn’t think it was worth paying to have someone make it customizable to the user’s screen size? Trust me, it is.
• And how about those dead links?
Not that I was dying to see your mission statement, but it would have been nice if I could. Dead links give the impression you’re either out of business or inattentive to detail, neither of which speaks well of your business.
Fortunately, the above infractions are all easy to fix, if you work with a good Web writer and a website designer. I have cool graphic designer friends, and I can help you with the writing. We won’t charge you any arms or legs, either.
Your site is like your public face, so you’d better make it clean and easy to read and use. If it’s not, you may be torturing users who might otherwise be customers. Having a good-looking website that communicates that your business is up-to-date, accessible and easy to work with is not a luxury. Competition being what it is these days, it’s a downright necessity.
So call me. No charge for a chat.